The J. Paul Getty Trust brought on ForYourArt to execute the Participating Gallery Program for the second iteration of Pacific Standard Time, this time focussing on Latin American and Latino art and artists.
Leading up to and throughout the Pacific Standard Time: LA/LA exhibitions (on view between September 2017 and January 2018), ForYourArt worked with local galleries, artists, museums and curators to build deep engagement for Pacific Standard Time locally and nationally. The Pacific Standard Time: LA/LA iteration of the Participating Gallery Program featured over 100 exhibitions from over 70 galleries throughout various Los Angeles neighborhoods.
To accompany the Participating Gallery Program, ForYourArt created a signature “Map ForYourArt” with information about all the Participating Gallery exhibitions, and featuring suggested “Routes” from L.A. Mayor Eric Garcetti, Deputy Director of the Getty Foundation Joan Weinstein, and LACMA Curator of Contemporary Art Rita Gonzalez. ForYourArt’s Map accompanied the larger Pacific Standard Time: LA/LA publication from The Getty and was available at all Participating Galleries and V.I.P. events.